Aberlour’s Recording Booth A Hit In New York

Whisky

For the first time in New York for more than half a century,  a recording booth was available for the public to try in-store at Williamsburg’s Rough Trade from July 24th to 31st, before moving on to London.  Built in the 1940’s the Voice-o-Graph was one of the earliest forms of recording.

In 1947 is cost 35 cents for people to record their own voices direct to 6-inch disc. Most famously, there was one on the 86th-floor observation deck of the Empire State Building.  From budding musicians to storytellers, to hopeless romantics recording messages of love, the Voice-o-Graph was used to capture these special moments – a unique method allowing a lifetime of experiences to be captured in those intimate 65 seconds.

Aberlour  partnered with iconic and globally renowned independent record store, Rough Trade, to give consumers the chance to capture their own experience on vinyl in the Voice-o-Graph.


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