Ginger Emoji Campaign Launched


Redheads across the globe are being urged to support a campaign for inclusion of a ginger emoji after it was left out of the most recent update when 300 new symbols were added to Apple’s iPhone.  Pressure has been on for Apple to add diversity by including a wider range of ethnic groups to the text messaging apps, but redheads from Scotland and the world over have been left disappointed by the absence of a ginger addition to the emoji family.  The petition started by website Ginger Parrot which calls for Apple to add a ginger emoji option has so far gathered over 11,000 signatures and counting.

Redheads make up 13% of the population in Scotland

Redheads make up 13% of the population in Scotland

Ginger Parrot’s representative Emma Kelly speaking to BBC Radio Scotland said Scots were among 138 million people not being represented in mini digital form.  She said:

“Redheads go through their lives being teased quite a lot and sometimes worse, I’m not saying Apple has anything against redheads, but I was surprised when redheads weren’t included in the recent emoji update.

“When they came out I was really excited and I thought – ‘this is it, this is our time!’ – but there was one that would have fitted just in the middle and it wasn’t there.

“We may only be 2% of the whole world, but in Scotland there’s 13%, and even if it’s only 2% of the world it’s around 138 million people if you calculate it.”

Ms Kelly went on to say that now that her petition had broken 10,000 she was going to approach Apple to ask for the new emoji.

The campaign, petitioning Apple and the Unicode Consortium, pleads:

“In all their glorious gingerness, redheads have been missed out. Again. If you say you’re going to diversify, why not add a few ginger-haired emoji in the mix? Natural redheads may be rare at less than 2% of the world’s population, but that is 138,000,000 iPhones waiting to happen.”

Sign the petition here 

Bonnie Bling's 'Ginger' badge available in the ScotsUSA Shop

Bonnie Bling’s ‘Ginger’ badge available in the ScotsUSA Shop

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