As publicity stunts go, this 1911 stunt to drive a Ford Model T down Ben Nevis takes some beating. Henry Alexander Jr, the son of Scotland’s first Ford dealer, drove the Model T down the Britain’s highest mountain to help show how a massed produced American car was superior to hand-crafted British ones. The attempt, made in strong winds, hail and snow, was successfully completed. Volunteers carried wheels, seats and the chassis. Other parts of the car were put into 40 bags weighing 10 pounds (4kg) each. After being reassembled on the summit the car was again dismantled for the descent.
The lost film shot in May 1911 was found and restored by The British Film Institute. Although there is no sound the film gives a great idea of the perilous journey over 100 years ago.