Red Hot: Rebranding Ginger

Event News, Style

Championing the redhead, and striking a cord with many Scots, a new exhibition in the Lower East Side, New York City, sets out to do just that.

Thomas Knight’s exhibition which is currently touring the World, premiers stateside at the BOSI Gallery – 48 Orchard Street and is rebranding the ginger stereotype – RED HOT.


“Guys with red hair don’t have the positive role models that girls do in our culture. A male with red hair is not seen as aspirational, culturally speaking, with very few leading men, heroes, action stars or heartthrobs played by men with red hair in Hollywood or on our TV screens. Also the more laddish culture of banter – that maybe is not so prevalent in female friendship circles – creates a fear of speaking out based on the concept of ‘it was just a joke’. While many people may argue calling someone a ‘ginga’ or any other ‘fun’ words for people with red hair is just witty banter, for some of those on the receiving end, the impact to their self esteem is felt much more deeply and can have lasting, detrimental effects at school and way into their adult life. Red Hot is my response to this.” – Thomas Knights

People were talking about the #REDHOT movement. People were beginning to look at ginger guys in a different light. Red Hot has already raised thousands for anti-bullying charities as the exhibition aims to change the perceptions of redheads around the World.

Manhattan will see the global launch of the hotly anticipated RED HOT 100 art book by Thomas Knights containing ‘The 100 sexiest RED HOT guys in the world’ and the 2015 anti-bullying calendar, as well as the FULL exhibition of over 100 portraits and 4 films!


BOSI Gallery
48 Orchard St
Lower East Side

Ginger Karen Gillan Irn Bru
The gorgeous redhead Karen Gillan of Doctor Who fame wearing one of our ‘Ginger’ badges available in the The TartanWeek Shop

Scottish Guides & Fun Books on Amazon:

Leave a Reply

Your email address will not be published. Required fields are marked *